RM Group — Kuala Lumpur

Your brand's content factory.

KOL campaigns & creator content for Malaysian brands.

What we do

Grounded in strategy.

Why RM·Influencer

Agility of a boutique.
Output of a factory.

Latest creator work

The brief is the floor. Not the ceiling.

Brands we've worked with

Trusted by 16+ brands

Who we are

A creative influencer marketing agency, operating from Kuala Lumpur

RM·Influencer is a KOL and creator-content agency specialised in high-impact digital campaigns for the Malaysian market — in Bahasa, English and Mandarin.

We consult brands on influencer strategy, produce creator content at factory pace, and measure everything: from reach and engagement to CPA and revenue. From Instagram and TikTok to YouTube and XiaoHongShu, our campaigns are built for the platforms where Malaysians actually spend their time.

Start a project

Let’s talk business.
Not just briefs.

Good to know

Frequently asked questions

Because reach without strategy is just noise. An agency brings vetted creators, negotiated rates, legal frameworks, and measurement — so every ringgit is accountable.

Look at three things: proof of results (real case studies), how creators are vetted, and how performance is reported. If an agency can’t show all three, keep looking.

Campaigns start from a few thousand ringgit for a micro-KOL batch and scale with reach and production. We size every plan to the goal — awareness, traffic or sales.

One brief, one point of contact. We propose creators, you approve, we produce and publish, then report. First batch is live within 7 days.

We track beyond likes: reach, view-through, saves, link clicks, promo-code redemptions and CPA. You get a clear report after every flight.

Depends on the goal: CPM and reach for awareness, CTR and traffic for consideration, CPA and ROAS for conversion. We agree on KPIs before launch.

Audience match first (geography, language, interests), then authenticity checks via our Instagram and TikTok tools, then brand-safety review of past content.

Our home market is Malaysia (Bahasa, English, Mandarin), and we run regional campaigns across Southeast Asia with partner rosters.

Our projects

Campaigns that convert

A mirror of our full project archive — case studies with creators, formats and results.

RM tools

Instagram engagement rate calculator

Instantly evaluate the performance and authenticity of an Instagram profile with our analysis tool.

Analyze an account

A specialist reviews the account manually — the full report lands in your inbox within 24 hours.

01

Submit a handle

Any public Instagram account — yours or a creator you're vetting.

02

We analyze it

Engagement rate, audience quality and fake-follower signals — checked by hand.

03

Report by email

A clear verdict with numbers, in Bahasa, English or Mandarin.

RM tools

TikTok engagement rate calculator

Instantly evaluate the performance and authenticity of a TikTok creator with our analysis tool.

Analyze an account

A specialist reviews the account manually — the full report lands in your inbox within 24 hours.

01

Submit a handle

Any public TikTok account — yours or a creator you're vetting.

02

We analyze it

Views distribution, audience quality and content velocity — checked by hand.

03

Report by email

A clear verdict with numbers, in Bahasa, English or Mandarin.

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Expertise

RM·Influencer

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